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Street cleaning campaigns across the UK

Posted on: Tuesday, March 1st, 2016

A new campaign has been launched to inspire young people to reduce litter and maintain their environment.

The initiative has been spearheaded by Keep Britain Tidy in conjunction with Lidl UK and TV presenter and naturalist Chris Packham.

Mr Packham was enlisted to produce a number of wildlife images designed to highlight the natural beauty of the world and the way it can be impacted by litter. The photographs were unveiled at the Royal Geographical Society in London.

He also spoke about how he has seen the effects of litter throughout his career and he talked further about the impact of litter on animals.

Speaking at the event, he said: “People who litter are unwittingly helping to kill and injure the wildlife we all love. As a naturalist, I'm only too aware of mankind's impact on the natural world and litter is one very visible example of this. Not only is it unsightly but it seriously affects wild animals both on land and in our oceans.

“I was delighted to be asked to explore this issue through the camera lens, juxtaposing the inherent beauty of our natural world with the ugliness of the litter and rubbish carelessly discarded each and every day. Through these images I hope to inspire people to dispose of their litter more responsibly and play their part in caring for the fabulously diverse wildlife that enriches us all.”

Some £50,000 was donated by Lidl to develop a range of resources to support its national Eco-Schools initiative. The scheme is designed to promote greater awareness about sustainability in schools.

Lidl UK’s CEO Ronny Gottschlich said: “We take our environmental responsibility as a grocery retailer very seriously. Despite having always charged for our carrier bags, we acknowledge that there is a lot of work still to be done in achieving our long-term vision of helping to protect the country's stunning natural heritage. 

“We are proud to announce this new partnership and hope that the work we'll be doing alongside one another will encourage people to think twice before littering." 

It educates students about the environment and also teaches people about litter and waste management.

Keep Britain Tidy chief executive Allison Ogden-Newton said that the majority of children do care about their impact on the environment.

She said: “The support of Lidl, through the donation of proceeds from the single-use bag charge, will help us engage with those young people and create a generation of young people who not only care about their environment, but are also equipped to do something to help.”

Blackpool Council

However educating children about the environment is not the only initiative that Keep Britain Tidy is involved in.

It is also working alongside Blackpool Council to reduce the amount of rubbish that is deposited in the town.

As part of a bid to understand more about the strategies that are needed in the area, Keep Britain Tidy has launched a consultation exercise to understand the views of residents who live in the Blackpool Borough Council area.

It is doing this via an online survey that asks residents targeted questions about the area in which they live.

Taking a stand

However, Chris Packham and Keep Britain Tidy are the only ones that are tackling the problem of litter.

One trail-blazing man, Wayne Dixon and his dog Koda, have embarked upon a 7,000 mile coastal journey picking up litter along the way.

He set off on February 1st and asked other people to join him as part of a mass cleanup campaign.

All litter collected is going to be recorded, so Wayne will know how many items have been picked up over 12 months.

Mr Dixon said in an interview published by Keep Britain Tidy: “I have always been concerned about Britain’s litter issue, and whilst training for my walk, I noticed quite a lot of litter, especially in beautiful places, so I started to pick the litter up. I thought it would really frustrate me if I were to come across a lot of litter on my walk, so I came up with the idea of litter picking along the way.

“I’m using this personal adventure to do my part in cleaning up the country and promoting Keep Britain Tidy with the hope of empowering others not to drop litter and to add litter picking in their daily routine and lead by example.”