Demand for cleaning products rises

February 18th, 2016 Category: Commercial

Demands for cleaning products across Europe has risen, according to new findings.

A study published by consulting and research firm Kline revealed that while the market for janitorial cleaning chemicals in Europe had up until recently been flat, this appears to have changed, with the sector posting more than 1.6 per cent growth.

Its reported entitled 'Janitorial Cleaning Products in Europe: Market Analysis and Opportunities' revealed that improving economies, end users' preferences for multipurpose product features, and the need to maintain clean and germ-free facilities have all helped to bolster the market's growth.

The study found that commercial and institutional end users in Europe consumed an estimated €1.5 billion (£1.16 billion) worth of janitorial and housekeeping cleaning products in 2014.

Building and contract cleaners are the leading end-use segment in Europe. The demand for cleaning contractors has helped to contribute to this growth.

There was a variation in the demand for cleaning products in market segments across the UK. Germany represents the largest of the five markets analyzed in Europe, closely followed by the United Kingdom, which is the highest growth market in 2014, while Italy and Spain experienced the smallest growth.

France is the third largest market with estimated market share of nearly 20 per cent. All of these market segments recently begun to see signs of economic recovery with increases in tourism.

Speaking about the findings, Laura Mahecha, Industry Manager at Kline's I &I practice said: “Products that combine efficiency with innovative features have proven to be successful in this marketplace. 

“Moreover, end users seek cleaning chemicals that are efficacious, easy-to-use, and cost-effective."

The most popular products demanded by cleaning contractors and businesses are hand sanitisers, hard surface cleaners, according to the study.

Furthermore,the demand for services provided by hospitals, nursing homes, and assisted living facilities has in part been influenced by the increasing life expectancy in Europe and expanding older population.

The study found that these types of facilities have helped to increase the demand for  products that help disinfect and sanitize surfaces, especially high-touch surfaces, such as door knobs and handrails.

In addition, public facilities such as hospitals and nursing homes, naturally fuel the demand for hand sanitisers in particular, as in these environments it is important that the hands of patients, staff members, and visitors are clean in order to reduce the spread of infections in these healthcare facilities. 

For this reason, these end-use segments are expected to continue to demand more janitorial cleaning products through 2019. 

Again, the UK is the leader in both segments with an expected growth of 2.3 per cent.