News roundup: Surrounding bacteria and its effect on profits

February 12th, 2016 Category: Commercial

Floors, waters and carpets may contain more bacteria than a toilet bowl, according to new findings.

The study specifically examined the different types of germs that surround us in our environments. 

However, they can substantially impact our health and wellbeing. Researchers from the University of California investigated airborne bacteria in 29 homes.

It was found that the number of residents and pets, activity levels, frequency of cooking and vacuum cleaning, extent of natural ventilation, and abundance and type of vegetation all had an impact on the amount of bacteria that was in the surroundings.

Surprisingly, the biggest source of bacteria inside the property was outdoor air. This was true of most of the homes that were studied.

Figures published by analysts showed that floors and carpets came out top with 19.5 per cent (probably because we're always kicking up dust from them).

In addition,16.5 per cent of bugs could be traced back to outside air that had drifted in or been carried in by people.

The findings also showed that number of residents, presence of pets and local tap water also influenced the diversity and size of indoor air microbes.

In the report, the researchers wrote: “The study of the microbial communities in the built environment is of critical importance as humans spend the majority of their time indoors. While the microorganisms in living spaces, especially those in the air, can impact health and well-being, little is known of their identity and the processes that determine their assembly."

The research also showed that dust that has settled on floors and/or carpeting is rich in germs.

Hotel review

The cleanliness of a hotel can have a major impact on its reputation and reviews. While this may seem an obvious and likely scenario to many, the extent to which this is true is not always realised.

For example, Hotel review site Trivago and P&G Professional showed that 78 per cent of guests expect an ‘above average’ level of cleanliness and that if they rate a hotel as clean, they are more likely to give a hotel a high rating.

Indeed, cleanliness is a crucial factor in securing positive recommendations and reviews.

The analysis found that an increase of one star rating in cleanliness is likely to increase the overall rating by up to one star.

Speaking about the findings, Denise Bartlett, UK public relations manager at trivago, said: “Trivago recognises strong online content as one of the most important features of a successful hotel search – which includes accurate, comprehensive and unbiased reviews. We believe a hotel’s reputation should be based on qualitative and extensive data about the hotel’s best strengths.

"As feedback from our quality test showed, the cleanliness of a hotel plays a key factor in guests’ retention and can positively impact a hotel’s online reputation. A good online presence is key in this industry, which is why we support the top rated campaign and hope hoteliers from around the world will welcome these findings."

The analysis revealed that if a hospitality business increases its review scores by one star on a total rating of five stars, a hotel can increase its price by 11.2 per cent and still maintain the same occupancy or market share.

This highlights the fact that cleanliness can have a major impact on a hotel’s bottom line and profits.