Commercial: Hotel cleanliness boosts customersSeptember 21st, 2015 Category: Commercial
Hotel cleanliness is the key to retaining customers, according to a new study.
Findings unveiled by products manufacturer, Miele Professional revealed that more than half (55 per cent) of hotel guests worry about the cleanliness of the hotel room they are staying in.
Some 2,000 consumers were polled for the study, which found that more than a third (34 per cent) stated their favourite thing about staying at a hotel is having clean, crisp sheets on their bed.
On the flip side of the coin, bed sheets are also the top concern when it comes to cleanliness, and was cited by the majority (70 per cent) of guests surveyed.
The research also highlights that unclean rooms are costing hotels dear, with the vast majority (76 per cent) of people claiming that a dirty room would put them off returning, more so than bad service, poor facilities or even a high price.
In addition, the analysis showed that nearly eight in ten respondents to the survey (79 per cent) stated that cleanliness is the main factor that influences their perception of a hotel’s values.
Furthermore, almost two-thirds (59 per cent) said a clean hotel would be a main factor in encouraging them to return again in the future.
Speaking about the findings, Les Marshall, a spokesman for Miele Professional, said: “Our figures show just how important cleanliness is to hotel guests. Hoteliers need to ensure the best processes are in place to achieve customer's high expectations.
"One way to guarantee the crisp, clean sheets and fluffy towels that customers love is by looking into the benefits of an on-premise laundry. Having laundry facilities on-site means that any hotel manager can be safe in the knowledge that their laundry is clean, ready on time, and meets customer expectations.”
Not only could a filthy, unclean hotel prevent customers from returning, but it could also have a negative impact on a hotel's reputation, according to the study.
It found that more than two thirds of consumers (69 per cent) have written, or would write a review on TripAdvisor and 57 per cent look for recommendations when trying out a new restaurant or hotel.
Of course, hotels that fail to make cleaning a top priority are unlikely to garner much praise from an increasingly demanding customer base.
Bizarre: Household chores prompt arson
A man has set fire to his home because he was tired of cleaning it, it has been reported.
Instead of hiring a cleaning company to help him with his household duties, Anthony Graeme Humphrey, an Australasian man living in Victoria, set fire to his home while his partner was still asleep inside, according to a report by the Independent.
The incident was apparently sparked by a row between the man and his wife, which prompted him to damage the property and commit assault, the reports claim.
Humphrey has since been charged with arson and endangering life. He then explained to police that he was sick and tired of doing the household cleaning chores, so set the property alight instead.
Health: New medical cleaning device launch
Researchers from the University of Southampton have recently unveiled a pioneering ultrasonic device that can dramatically transform the way medical equipment is cleaned.
The StarStream device has been invented by researchers at the university and it works by creating tiny bubbles which automatically scrub surfaces, this making water more efficient for cleaning.
Speaking about the development, principal investigator, Professor Tim Leighton, said: "In the absence of sufficient cleaning of medical instruments, contamination and infection can result in serious consequences for the health sector and remains a significant challenge. Our highly-effective cleaning device, achieved with cold water and without the need for chemical additives or the high power consumption associated with conventional strategies, has the potential to meet this challenge and transform the sector."