New guide aims to boost cleaning standards

April 20th, 2015 Category: Commercial

A new cleaning guide has been launched by UK-based PR specialist Ceris Burns International (CBI PR).

The guide is based on the responses of cleaning professionals across the country and aims to assist cleaners develop products and services that will deliver the right results on behalf of customers.

Around 200 people participated in the survey and all agreed that cleaning is important both in the home and in the public environment.

Most respondents also felt that a clean workplace helps to boost morale and motivation among staff.

The report suggested that a well maintained environment makes a better impression on clients and boosts productivity.

Staff members were also more inclined to think that employers who make efforts to ensure that a building is thoroughly cleaned are more likely to be appreciated by their staff members.

In addition, many of those questioned said that a clean workplace demonstrates that businesses take the well-being of their employee's seriously.

Keeping up appearances

When it comes to cleaning, image is everything, according to the findings of the study.

It found that of those surveyed, more than half (51 per cent) prefer to see cleaners in branded uniforms. This was likely to instill more confidence in the minds of customers and staff members.

An additional 20 per cent were more likely to say that an object looks professional when it is branded.

The study highlights the importance of branding when it comes to cleaning and the power that a firm's reputation can create in the minds of clients.

Cleaning equipment

The majority of respondents also expressed a strong preference for professional cleaning machinery over traditional mops and brooms.

Some 78 per cent of participants said that machinery is more effective than a mop, while an additional 66 per cent stated effectiveness is the single most important aspect when designing cleaning equipment or services.

Understandably, a large number of respondents were concerned about hygiene within a workplace and the technology used was deemed to play a major role in helping to eradicate pathogens within a public environment.

In particular, equipment like floor cleaners and polishes, and window cleaning systems that allow operatives to clean at height more safely, were cited as being essential when it comes to cleaning a building thoroughly.

Even technology that did not directly influence the cleanliness of a place, still played a major role in helping professionals to take a more organised approach to cleaning.

For example, online auditing systems were said to have enhanced operations and client communication.


Perception also played a key role when it came to cleaning. The majority (72 per cent) said that cleaning makes them feel satisfied, while 38 per cent said it makes them feel contented.


However, despite the fact that most people placed a very high emphasis on the importance of cleaning, communication with those conducting the cleaning was still a major issue.

The survey revealed that 34 per cent of people surveyed said they never talk to a cleaner at work, despite the fact that cleaning services are now increasingly delivered during regular working hours.

According to the study, when communication between a cleaner and other staff members breaks down, satisfaction and morale are similarly impacted.

Therefore, improving communication between company managers and cleaning staff should continue to be a high priority among businesses.