Spring cleaning linked to business profits, study showsMarch 27th, 2015 Category: Commercial
There is a strong link between the cleanliness of a commercial building and the satisfaction of customers, according to a new study.
Research published by supplier P&G Professional revealed that the vast majority (97 per cent) of hospitality guests felt that cleanliness is the most important factor when choosing a restaurant, café, bar or hotel.
In fact, the appearance of a venue outweighed other considerations such as cost, service, location and little perks.
Some 4,000 people were polled for the study, which found that when it comes to tipping, 90 per cent of respondents said the cleanliness of a place weighed heavily on their decision.
Speaking about the findings, Liz Rogers, commercial director UK & Ireland for P&G Professional, said: “Remember there are no shortcuts when it comes to cleaning! A clean kitchen, shiny table top, spotless crockery and crisp, white linen all contribute to creating a pleasant experience for your customers and can have a direct impact on a business’ bottom line."
The research clearly shows that the appearance of a venue has a major influence on a company's profitability and bottom line.
Businesses that fail to take this into consideration not only risk losing customers, their staff retention may also suffer if the appearance of their establishment has an adverse impact on their bottom line.
In the report, P&G put forward a number of tips and guidelines for businesses. This includes ensuring that all areas of the building are cleaned – including those that cannot be viewed by customers.
This includes toilets and store rooms. Using multipurpose cleaning products and the right dosage were among the other recommendations put forward by P&G for reducing costs, while boosting cleanliness.