Accessible tourism campaign to launch in England

December 12th, 2012 Category: Building Management

A new initiative to promote tourist attractions in England that have good disabled access is to be launched.

VisitEngland wants to encourage wheelchair users to visit some of the country's most interesting destinations.

As a result, it has drawn up itineraries highlighting the places that are highly accessible to those with disabilities, so they do not have to endure problems getting in and out of buildings while out and about.

This is certainly good news for those attractions that will get promoted and demonstrates why ensuring they offer disabled access makes good business sense.

As a result, other tourist attractions, shops and office blocks may find it advantageous to appoint facilities management specialists to see where they can improve with regards to accessibility.

The government is contributing £100,000 to the campaign through its Regional Growth Fund, a move that VisitEngland has hailed as a "huge boost" to accessible tourism.

James Berresford, chief executive of VisitEngland, commented: "These new itineraries will showcase the best this country has to offer, regardless of disability.

"We know that accessible tourism in England is worth almost £2 billion and we want to harness this growing, high-value market to become internationally recognised as a leading destination for people with access needs."

This will certainly help to build on the success of last summer's Paralympic Games, which gave people all over the UK the chance to reassess their views on disability and admire the accomplishments of athletes in all sorts of disciplines.

Ade Adepitan, a Paralympic medallist, believes the VisitEngland campaign is a great example of how the Games are leaving a positive legacy in the country.

He stated that promoting English destinations which meet the needs of disabled visitors could help to encourage more people to take holidays in their home nation.

Mr Adepitan added that if wheelchair users know they are visiting easily accessible places, they will be able to relax and be confident their requirements will be met throughout their trip.